3x the Results at Half the Cost

We began working with Vancouver Island Brewing on their paid advertising with the goal of increasing brand awareness, growing giveaway sign-ups, and supporting sales, all while navigating strict BC Liquor Board and Meta advertising standards.

Rather than increasing spend, we focused on smarter structure. By refining creative, tightening audience targeting, and rebuilding the campaign with clarity, we aimed to make every dollar work harder without compromising brand integrity or compliance.

A 215% increase in sign-ups by pairing stronger creative with more intentional targeting, while fully complying with platform and industry regulations.
Driven by a complete relaunch of the campaign with refreshed creative and a more focused audience strategy.
3x
Results
Overview
Link Clicks
25,288
Reach
328,280
Impressions
1,077,341
Amount Spent
CA$5,921.48
Cost per Click
CA$0.23

“Lost Fridays took the time to truly understand our brand, and it shows. Everything feels aligned, intentional, and authentic to our identity and values. Their creative instincts and social media know-how have made working together easy and impactful.”

By prioritizing clarity, creative alignment, and smarter targeting, Vancouver Island Brewing achieved stronger performance without increasing spend. The result was measurable growth, improved efficiency, and campaigns built to scale responsibly.