199,895
236,184
876,796
980,402
1,270,713
12,840,700
Rather than relying on traditional promotional content, we focused on creating work that felt authentic to runners: content that reflected the emotion, effort, and community behind race day.
A 125% increase in followers by creating content that feels real, relevant, and grounded in the running experience.
Driven almost entirely by organic reach, with the majority coming from non-followers discovering the event for the first time.
12,837,898
Views
Statistics
Overview
Views
12,837,898
Watch time
5y 304d 1h 41m 38s
Interactions
161,766
Profile Activity
2,010
Agree. Excellent social media presence leading up to the race which really built the excitement compared to any other years I’ve participated in.
You guys have a great social media team. Keeps us intrigued with great posts during the off season.
So good. Best marketing I’m seeing across the industry.
By prioritizing storytelling over promotion, the Royal Victoria Marathon built a social presence rooted in connection. That focus translated into sold-out races in 2024 and 2025, with record-breaking registrations in the event’s 45-year history.