700K Monthly Organic Views

We began working with Lightwater Cove in April of 2025 with the goal of growing their social media presence and building brand awareness across Instagram and TikTok.

Rather than leading with overt promotion, we focused on showcasing the experience of Lightwater Cove through calm, immersive visuals. The goal was to capture the feeling of the property and allow the content to invite discovery naturally.

From zero to viral within 3 months by launching a TikTok presence from the ground up and building steady, intentional growth.
Driven by consistent, organic content that steadily increased viewership and reach across platforms.
700K+
Views
Statistics

50K

250

3.1K

Overview
Views
752,000
Profile Views
6,422

Within just three months, we launched Lightwater Cove’s TikTok presence from scratch and grew their following to over 700, with momentum continuing to build through a reels and short-form video–first approach.

By focusing on experience-led storytelling and organic growth, Lightwater Cove built a social presence that extended beyond the screen. This momentum translated into measurable offline growth, increased awareness for the property, and ultimately an increase in bookings.